Ekank Technologies, which runs a vernacular storytelling platform called ThisDay, said on Friday it has raised $1 million funding from a clutch of investors, including 9Unicorns, Venture Catalysts, Titan Capital, Bharat Founders Fund Syndicate, and Sujeet Kumar, cofounder of Udaan.

The company said it plans to use the funds to support and strengthen its technological capabilities and invite more storytellers across formats to the platform. It also plans to expand its team across all departments, particularly product and technology.

Summit Nayak, cofounder, Ekank Technologies, said the company wants to transform the way stories are told by giving creators an opportunity to share their human-interest stories across history, art, culture, and heritage with a large audience.

The idea is to revamp the way users discover and interact with historical content in an engaging way, using a combination of design, gamification, and storyteller incentivisation.

“India is a land of pluralities and despite this rich diversity in the country’s culture, there is a startling gap in the Indian startup landscape pertaining to our rich heritage, which is on the verge of being lost and forgotten,” said Chetan Rexwal, cofounder, Ekank Technologies.

“Everything that we see and come across in our daily lives has a historical and cultural aspect associated with it. Through our platform, ThisDay, we are democratising the way readers perceive non-fictional storytelling,” he added.

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