Mumbai: Stage3, the community-powered social commerce platform for fashion and lifestyle, has received an undisclosed funding from Bollywood actor Athiya Shetty.

With the deal in place, Shetty will also take on the role of creative director in Stage3.

“We are excited to have Athiya back Stage3,” said Sabena Puri, CEO and Co-founder, Stage3. “We are building an AI-powered social platform where India’s 5 million+ creators (influencers and content creators) can interact, build out social video-led storefronts, and sell to India’s digitally native 300 million Genz and millennials. Athiya has a strong authentic voice, and we look forward to working with her closely to fuel the booming creator economy.”

“I have always expressed myself through fashion, and love being a part of the creator economy,” said Shetty. “I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator’ and I found that with Stage3. I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this.”

Stage3 has previously raised Rs 20 crore from a clutch of investors, including Blume Ventures, Inflection Point Ventures, Nueva Ventures, Eragon Ventures, Let’s Venture, Stanford Angels, Ananth Narayanan (Founder, Mensa Brands), Dinesh Aggarwal (CEO, India Mart), and Sashwat Nakrani (Co-founder, Bharat Pe).

Creator economy and creators-tuned entrepreneurs have seen a massive response globally and in India. Fenty Beauty by Rihanna is now valued at $2.8 billion, while brands by Kim Kardashian and Kylie Jenner in the fashion and beauty space are valued at over $1 billion each.

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