Wow! Eats will be a format which will have all the 3 brands Wow! Momo, Wow! China, Wow! Chicken
Plans to launch 10 such physical store in the Q1 of FY24
Wow! Eats app to be launched soon; to enable online ordering at dine in and delivery from all the 3 brands
Wow! Momo Foods that operates with 3 Brands; Wow! Momo, Wow! China and Wow! Chicken, is all set to create another grand benchmark into the Indian Quick Service Restaurant playfield, with the launch of its new format – Wow! Eats.
Conversations and more with a vast 60 seater casual diner at Wow! Eats Sholingnallur Chennai
Wow! Eats promises to bring together the best of all wow!-world, with all three popular brands under one roof – Wow! Momo, Wow! China & Wow! Chicken. It’s at one end stepping stone for Wow! Momo Foods as a “UNIFIED PLATFORM from a MULTI-BRAND” approach; and for the consumers it’s a delicious mélange of three culinary dynamos.
The sleekness of look and feel marries the equity of wow seamlessly across all the brands
Wow! Eats will also be extended online as the Wow! Eats App soon; where the consumers can place an order both in dine in and delivery; from all 3 brands from a single app and therefore the brand WOW! Eats is built purely as a PHYGITAL BRAND from the start.
Commenting on the announcement, Sagar Daryani, CEO & Co-founder, Wow! Momo Foods, said, “We believe that consumers want diversity of taste through unity of window; the future is not about owning share of marketplace; rather it is going to be owning share of stomach through multiple branded occasions; Wow! Eats brings these multiple occasions of eating out to a single place & a Wow! experience”.
Wow! Eats launched its first outlet in Chennai couple of days back; idea is to extend it to 10 such towering super speciality restaurants with next 3 months. 1 More in Chennai and 2 in Hyderabad, 2 in Kolkata, 1 in Bhubaneshwar and few more lined up across key metro cities of the country.
“With Wow! Eats, we’re on a mission to enter the pure platform play; tripling our might and machinery to give consumers a diverse choice and strategically own larger share of the stomach,” Mr. Murali Krishnan, Co-founder and CMO at Wow! Momo Foods explains.
With over 500 outlets across 27 cities, Wow! Momo Foods has already established itself as a culinary superstar, however Wow! Eats, is a testimony that brand Wow! stands for trust, hygiene & happiness – which has transcended the journey from a single brand to multi-brand to a platform in today’s world.
Launched in August 2008, the multi-billion-rupee QSR Chain is poised to end the financial year with a topline of over INR 450 cores as opposed to INR 220 crores recorded in the last fiscal year. With robust expansion plan of over 250 outlets in FY24 – the Wow! Momo foods story is expected to be power-packed in the next 24 months.
Last year around same time, Wow! Momo launched its 3rd brand Wow! Chickena QSR brand which is Indianizing fried & grilled chicken in the country. Also the ready to eat momos launched earlier has gone through a rechristening in terms of production technology & refreshed packaging! It’s now available across all leading National and Regional Modern Trade Chain and across all leading ecommerce and quick commerce platforms.
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