Barcelona
host
Real
Madrid
in
the
first
El
Clasico
of
La
Liga
2021-22
season
on
Sunday
(October
24)
at
their
home
ground
of
Camp
Nou.

The
Spanish
clubs
have
faced
each
other
in
La
Liga
over
180
times,
and
Real
Madrid
currently
take
the
top
spot
in
wins,
with
75
wins
as
Barcelona
follows
closely
with
72
victories.
They
last
faced
each
other
earlier
this
year,
where
Real
Madrid
took
the
win
2-1.

Fans
across
the
globe
will
watch
the
mega
fixture
with
bated
breath
to
see
who
takes
the
win
this
year,
with
all
the
changes
in
both
the
sides.

The
match
kicks
off
at
7.45pm
IST
and
the
Indian
audience
can
catch
the
action
live
on
MTV
with
live
streaming
available
on
Jio
TV
and
Voot
Select.

Barcelona
vs
Real
Madrid
El
Clasico
2021
Preview:
Time
in
India,
TV
Channel

The
effort
is
part
of
a
global
activation
initiative
in
which
different
iconic
cities
have
been
chosen
to
stage
a
unique
El
Clasico
experience
for
local
fans.

Iconic
cultural
symbols
from
India
—
auto
rickshaws
and
dhols
—
feature
in
the
activation
to
highlight
the
passion
this
country
has
for
the
beautiful
game
and
one
of
the
most
popular
sporting
showdowns
in
the
world.

Brand
El
Clasico
is
bigger
than
brand
Messi:
Fernando
Sanz

The
event
proved
the
perfect
opportunity
to
showcase
the
new
El
Clasico
brand
identity
and
logo,
reflecting
the
essence
of
this
iconic
football
encounter:
rivalry,
strength,
passion,
technology,
innovation,
dynamism,
spectacle,
and
global
reach.

In
celebration
of
the
mega
sporting
event,
La
Liga
created
a
festive
mood
for
the
activation,
which
also
features
memorable
shots
from
other
countries
like
Colombia,
Mexico,
Indonesia,
South
Africa
and
China.

El
Clasico
2021:
Meet
the
potential
debutants

A
musical
performance
accompanies
the
showcase,
which
features
12
decorative
auto-rickshaws,
in
which
dhols
are
used
to
perform
a
rendition
of
the
La
Liga
anthem.
Other
highlight
events
include
a
screening
of
the
match
in
Turkey
with
over
300
participants
and
a
special
event
in
Mexico
City
featuring
the
decorative
trajinera
boats
of
Xochimilco.

Other
countries
such
as
China
will
host
special
screenings,
while
musical
shows
and
traditional
dances
will
be
staged
in
South
Africa,
and
Columbia
will
celebrate
an
event
in
Medellin’s
famous
Comuna
13.

“For
La
Liga
it’s
very
important
to
be
as
close
as
we
possibly
can
to
the
fans,
so
we’ve
made
a
big
effort
to
promote
this
iconic
game
on
the
international
stage
with
over
130
activations
rolling
out
across
the
globe.
With
each
event
we
want
to
showcase
the
new
visual
identity
of
this
encounter
as
well
as
sharing
different
experiences
with
La
Liga,
Real
Madrid
and
Barcelona
fans
around
the
world
as
we
celebrate
and
revel
in
this
legendary
clash,”
said
La
Liga
Executive
Director
Oscar
Mayo.

Hero
Vired
becomes
La
Liga’s
knowledge
partner
in
India

Speaking
about
the
new
identity,
La
Liga
India
Managing
Director
Jose
Antonio
Cachaza
said,
“The
new
brand
identity
reflects
this
history
and
everything
it
symbolises
–
passion,
rivalry,
excellence
and
more.
To
present
it,
we
decided
to
create
a
festive
mood
to
celebrate
the
mega
event
and
used
iconic
Indian
symbols
like
auto-rickshaws
and
dhols
to
honour
the
love
Indian
fans
have
shown
to
the
game
and
La
Liga.
With
the
new
strategy
to
promote
this
fixture
and
our
other
huge
fixtures,
we
hope
to
connect
with
more
fans
in
India.”

Fans
can
find
out
more
through
La
Liga’s
official
profiles
on
Instagram,
Twitch,
TikTok,
Facebook
and
Twitter.

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