Chennai: Cities like Delhi, Bengaluru, Pune, Chennai, Kolkata, Ahmedabad, Mumbai, Hyderabad, Kochi, and Lucknow were the top 10 cities from where online learning content was consumed and mobiles were the preferred device to consume the content online, Knorish a platform dedicated to helping coaches, instructors, and organizations to build and launch online academies said in its 2021 Global Creator Insights Report.

The platform said this is a marked change from just a few years back when laptops were primary for online learning. Additionally, live online training is the new favourite with more than 6.1 million minutes of live sessions and webinars being streamed on Knorish by the top 10 academies alone in the last 6 months.

“With affordable smartphones and easy access to data, the thirst for good learning content amongst students, lifelong learners, and corporates is witnessing unprecedented growth,” Kinner N Sacchdev, Co-founder and CEO, Knorish said. “Creators who fill this void want to quickly start sharing content through a robust technology platform that gives them everything that they need to build a successful online business.”

The report said that in 2021 alone, within one year, more than 30,000 coaches, trainers, experts, artists, hobbyists, celebrities, and influencers have gone online and launched their academies that sell courses, webinars, and memberships on the Knorish platform.

“The platform today is accessed across 45 countries with courses and content on 590 different subjects and domains with the top 5 domains being Stock trading, tech, arts, culinary and personal growth. Naturally, the platform has witnessed a sharp 300% increase in course sales in 2021,” the company said.

Further, the platform said that unlike traditional learning or eCommerce, building an online coaching business is far more cost-effective and has unlimited monetization possibilities.

“What drives this massive growth for creators is the ease of use of the complete tech stack that one would need to build an online academy plus platform enabled insights on how to grow their business profitably. People can now work, create and monetize their expertise, knowledge, and passion by becoming knowledge entrepreneurs,” the company said in a statement.

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