The Madhya Pradesh government has decided to use the unprecedented opportunity of wheat exports for India to establish brand MP of wheat at the international level.

In a meeting held with top 20 wheat exporters of the country in Bhopal on Tuesday, chief minister Shivraj Singh Chauhan said the exporters will have to mention MP Sharbati Wheat in their invoice instead of just writing wheat.

The MP government has said it has an additional quantity of 3.75 million tonnes in 19 districts of the state, which can be made available for exports on “priority”.

“The quality of MP wheat is much better. If the invoice just says wheat, one cannot know its source. Writing the name of MP Sharbati wheat will help in establishing its identity,” said Bhavinkumar Shah, managing director of Prateek Agro Exports. “The biggest incentive for us will be the proposal to give subsidies for freight rate, which has increased exorbitantly.”

The state government will give fiscal incentives to exporters who will now be able to get a licence by paying Rs 1,000 instead of Rs 3 lakh required earlier. The government is also considering giving subsidies on electricity used by mills for grading and sorting.

“The Madhya Pradesh government wants to enter into long-term trade contracts with different countries in joint venture with the Ministry of External Affairs and Apeda,” said an exporter who was present at the meeting but did not want to be identified.